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Rumour Eyeshadow Primer Base
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Rs. 1,900.00
Introducing you to our brand new Fall In Line liquid eyeliner including our collaboration with Makeup By Maria Murray. Designed to expertly and intricately define your eyes- transforming any makeup look, no matter how dramatic you desire. Experience our unique seamlessly-smooth and easily glide-able formula with an ultra-fine precision tip applicator to ensure a mistake free and controlled application in just one simple swipe.
It’s light, gliding texture dries quickly whilst allowing you an easily-buildable and highly pigmented coverage with zero budging or flaking. Developed with smart self-setting properties to achieve long-lasting wearability that lasts up to 24 hours. Not to mention, a double-ended tool that includes, not just one, but TWO different shade combinations. Get ready to fall in love and Fall In Line…
After two exciting years in production, we are proud to give you our mastered revolutionary liquid eye liner formula- tested and formulated by professional working makeup artists
What else do you need to know?
- High-coverage and water-resistant formula. - Ultra-fine tip applicator that simply does all the hard work for you! - A double-ended tool giving you two shades in one! - Smart self-setting properties to allow longevity. - Zero flaking, fading or smudging - Highly pigmented colour pay off.
DO NOT unscrew the product upside down. Shake well before use.
AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,
CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,
CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),D & C Red 27 Al Lake(CI 45410),ULTRAMARINES(CI 77007),
D & C Red 21 AL Lake(CI 45380).
AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,
CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,
CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),D & C Red 27 Al Lake(CI 45410),ULTRAMARINES(CI 77007),
D & C Red 21 AL Lake(CI 45380).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,
CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,
CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),D & C Red 27 Al Lake(CI 45410),ULTRAMARINES(CI 77007),
D & C Red 21 AL Lake(CI 45380),D & C Red 6(CI 15850).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,
CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,
CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),ULTRAMARINES(CI 77007),D & C Red 27 Al Lake(CI 45410),
D & C Red 21 AL Lake(CI 45380),FD & C Blue 1 Al Lake(CI 42090).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,
CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,
CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)ULTRAMARINES(CI 77007),TITANIUM DIOXIDE(CI 77891),FD & C Blue 1 Al Lake(CI 42090),
Iron Oxide Black(CI 77499),D & C Red 6(CI 15850).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,CETEARETH-30,
MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,
CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)FD & C Blue 1 Al Lake(CI 42090),Chrome Oxide Green(CI 77288),D & C Yellow 10 Al Lake(CI 47005),
Iron Oxide Yellow(CI 77492),TITANIUM DIOXIDE(CI 77891),Iron Oxide Black(CI 77499).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,CETEARETH-30,
MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,
CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)Iron Oxide Yellow(CI 77492),Iron Oxide Black(CI 77499),TITANIUM DIOXIDE(CI 77891),
Chrome Oxide Green(CI 77288),Iron Oxide Red(CI 77491).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),D & C Red 27 Al Lake(CI 45410),D & C Red 21 AL Lake(CI 45380),ULTRAMARINES(CI 77007),FD & C Yellow 5 Al Lake(CI 19140).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)Iron Oxide Yellow(CI 77492),FD & C Yellow 6 Al Lake(CI 15985),TITANIUM DIOXIDE(CI 77891),Iron Oxide Black(CI 77499).AQUA,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,PHENOXYETHANOL,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)Iron Oxide Red(CI 77491),D & C Red 6 Ba Lake(CI 15850),D & C Red 21 AL Lake(CI 45380),FD & C Yellow 5 Al Lake(CI 19140),Iron Oxide Yellow(CI 77492),TITANIUM DIOXIDE(CI 77891),Iron Oxide Black(CI 77499).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)Iron Oxide Yellow(CI 77492),Iron Oxide Red(CI 77491),TITANIUM DIOXIDE(CI 77891),Iron Oxide Black(CI 77499).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),Iron Oxide Yellow(CI 77492),Iron Oxide Black(CI 77499),Iron Oxide Red(CI 77491).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),Iron Oxide Black(CI 77499),Iron Oxide Red(CI 77491),Iron Oxide Yellow(CI 77492).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),Iron Oxide Red(CI 77491),Iron Oxide Black(CI 77499),Iron Oxide Yellow(CI 77492).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,CETEARETH-30,MAGNESIUM ALUMINUM SILICATE,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)Iron Oxide Yellow(CI 77492),Iron Oxide Black(CI 77499),Iron Oxide Red(CI 77491),FD & C Yellow 6 Al Lake(CI 15985).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,ACRYLATES/ETHYLHEXYL
ACRYLATE COPOLYMER,ACACIA SENEGAL GUM,MAGNESIUM ALUMINUM SILICATE,CETEARETH-30,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL
METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),D & C Red 21 AL Lake(CI 45380),
D & C Red 27 Al Lake(CI 45410),D & C Red 7 Ca Lake(CI 15850),Ultramarine Blue(CI 77007).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,
CETEARETH-30,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,MAGNESIUM ALUMINUM SILICATE,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL
METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),D & C Yellow 10 Al Lake(CI 47005),
FD & C Blue 1 Al Lake(CI 42090),Chrome Oxide Green(CI 77288).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,
CETEARETH-30,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,MAGNESIUM ALUMINUM SILICATE,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL
METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),D & C Yellow 10 Al Lake(CI 47005),
D & C Red 21 AL Lake(CI 45380),Iron Oxide Yellow(CI 77492),FD & C Yellow 5 Al Lake(CI 19140).AQUA,ALCOHOL DENAT.,PROPYLENE GLYCOL,GLYCERIN,ACACIA SENEGAL GUM,STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER,POLYSORBATE 20,
CETEARETH-30,ACRYLATES/ETHYLHEXYL ACRYLATE COPOLYMER,MAGNESIUM ALUMINUM SILICATE,PHENOXYETHANOL,ACRYLATES/DIMETHYLAMINOETHYL
METHACRYLATE COPOLYMER,CAPRYLYL GLYCOL,CHLORPHENESIN,ETHYLHEXYLGLYCERIN,MAY CONTAIN:(+/-)TITANIUM DIOXIDE(CI 77891),Ultramarine Blue(CI 77007),
D & C Red 21 AL Lake(CI 45380),D & C Red 27 Al Lake(CI 45410).
Standard Delivery is £1 - delivery in 3-5 working days.
Next Day delivery is £5.99 - order by 7pm Monday to Friday. Free when you spend £75!
Advent Calendar delivery is £6.
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Customer Reviews
Overall rating: 4.8 / 5 from 69 reviews.
As usual easy to order came well packaged colours are absolutely amazing
Emma5/5Verified
Best liner ever dries down without smudging
Emma5/5Verified
😍😍❤️❤️
Shareena5/5Verified
I love these have such good pigment and easy to work with 💚💚🤎💞🩷
Shareena5/5Verified
Amazing colour
Joanne5/5Verified
One of the best eyeliners I’ve ever used! It stays put!! 💚
Natalie5/5Verified
Not much of a difference int the two shades.
Christian3/5Verified
Great pigment. Great products.
Michele5/5Verified
Goes on easy. Long wear. Love their products
Michele5/5Verified
Again she makes the best products. Goes on easy. Long wear.
Michele5/5Verified
Beautiful in every way would buy again
Denise5/5Verified
love love
Sylvia5/5Verified
Iconic and great coverage!
Madison5/5Verified
Flawless line
Love this liner it wouldn’t be something I would of picked but I have received it in a mystery box and I’m so happy I did and have ordered more of these liners they apply so easily and doesn’t go every where the application is very sturdy and you have two liner options for price of one eyeliner elevating my eye looks to a whole new level so happy with this product
Blondie5/5
😍😍😍
Lovely vibrant colours for adding a bit of fun and creativity to your make up!! Love them and I have several colours now!
Lisa5/5
A little Flirt of colour
Love these on simple looks to add some colour.
Claire5/5
Best liner
I bought the wisteria & fancy pansy. Such great colors. They do not smudge & stay pigmented all day.
Christine5/5
Lovely product
Linda5/5Verified
So good!
I bought 2 of these and they are both highly pigmented and able to stay on for so long! You can choose for the line to be as small or as big as you want because of the brush tip. And the range of colours are amazing to pick from
Lauren5/5
Liner Love
I'm not great at applying eyeliner but I tried both ends of the Fall in Line Brown Sugar & Cinnamon Stick. Let me tell you, the colors were both beautiful & the liner glides like butter. I even applied it to my lower eyelid, which I never do, & it was perfect. So glad I got turned on to this brand; love this liner!
Krista5/5
Amazing! 😍
You need these!
Easy to apply
Drys very quickly
Applies amazingly
Very pigmented
Easy to use
Looks amazing on
Deffo a great purchase
Sam5/5
So Gorgeous!!
These are so amazing the colour pay off is unreal! and they glide on so easy I'm in love and having the dual with two colours is so playful, I love them!!
Maddie5/5
Wow
I bought 5 of these liners after debating them for a while…I wish I had bought them sooner! The pigmentation on them is incredible, as is their staying power! They are so easy to use, the line can be as thin or as thick as I want it to be. The two colours blend well together too if you are quick enough to create an ombré liner look. I now want the rest of the colours! 😂
Laura5/5
If you have watery eyes... this is the one
Does not budge! Stays on all day! If you have watery eyes no problem !
Abigale5/5
Fall in line liner
Im obsessed with these liners , the shade range is great and they last all day !! However would love to see a smaller stopper as a lot of product can come out and I have to wipe it on the edge of the tube , however this isn’t a massive problem as the product is still usable just something that could be improved on !! :)
Amelia4/5
Literally lasts all day
I bought this for my daughter and she fell in love with it after the first use. She says that one application lasts all day. The colours are incredible and really easy to use.
Cheryl5/5
Wow wow
Wow I love my pink eye liner! It’s not everyday that you find an eyeliner which stays on all day, is easy to use and gentle of the skin! Barbie you have met your match girl!!
Becky5/5
A Dreamy Application ✨
The applicator on these liners are next level. Ensuring a flawless result every single time. Also two shades for one?!? How could you pass that up. I own every color and will continue to buy any new ones released. My dream Liners✨🧚♂️
Bydougie5/5
Wonderful, beautiful, my new favorite.
Heidi5/5Verified
Loving the colours makes any eye look amazing it's all about the details 😍
Kerry5/5Verified
Wear it all the time
Tasha5/5Verified
love these liners
Tasha5/5Verified
I love these colours and so easy to apply
Emma5/5Verified
Beautiful colours!
These colours are everything! In my opinion every make up bag needs these colours,totally neutral and easy to wear! these hues of green are possibly my favourite colours in real life too!! Nearly got every colour now and won’t stop until I do!!
Vicci5/5
The entire collection!
I got this colour in sale on Black Friday and I bought it simply to add to my collection BUT when I received it and opened it up I couldn’t believe how gorgeous the colours were! The pigment on these are 💯 and I use this one along with the pinks to draw hearts and tiny symbols on the kids faces!
Vicci5/5
Beautiful
Well what can I say about this shade of liner? It sounds good enough to eat and the colours? Stunning! Super neutral and easy to use even an old woman like me can use this liner! I like to use for a few extra freckles and it works very well!!
Vicci5/5
In love!
Holly5/5Verified
Ok
Denise2/5Verified
Love these 🤩
Alison5/5Verified
Really it was looking forward to this one I really want to leave a great review however the liner is definitely not smudge proof. I attempted to use the liner my lower lash line And within 2 hours it was smudged and sweat it off